There is a very famous saying that reads “a picture is worth a thousand words,” this is very true in the world of Real Estate. According to Hubspot it has been recorded that human beings process visuals 60,000 times faster than text. This is why social media outlets like Facebook, Instagram and Pinterest are almost all visuals. People are attracted to these images and better remember the information that these images contain.
People today are easily distracted and their attention spans are very short. Therefore it is important both to capture interest and communicate effectively throughout your presentations. As sales representatives and agents, we have seconds compared to minutes to convey a compelling message. This initial presentation and first impression will help people make a decision that is in their best interest. Visuals, but not just any visuals certain types of visuals will allow you to do this in the best way possible. Here are some tips on how to properly tailor your listings presentation with visuals:
1) Beauty Doesn’t Ensure Effectiveness
There are a lot of beautifully designed listing presentations and a lot of the times these visuals do not work. The purpose is to both capture the attention but more importantly to give potential prospects information. Beauty alone will not increase your listing presentation results and you need to be sure that the right information is given within your visuals.
2) Use Charts and Graphs
Incorporating charts, graphs and high quality images into your presentation will help you communicate a message. These images are used as a way to communicate information in far less time than text and even a conversation. Sometimes a huge advantage about yourself or your business can be shown in some sort of graph or chart. Potential prospects will remember what makes separates you as an agent. For example you may want to show what your close rate is compared to other agents. Do this with a graph or chart.
3) Incorporate Comparative Visuals
However the real power of visuals is to influence and help people make a decision. Therefore you need to sway their belief. This can be done as mentioned above by incorporating contrasting or comparative visuals into your presentation. These visuals will show a very compelling message to your audience and prompt them to take action. For example instead of just saying that staging is important in the process of selling a home you can show them a before and after picture.
There are many ways to use visuals to your advantage as an agent. However above are some of the most successful ways to increase your results. We at Colour Tech are dedicated to providing you with the highest quality personal promotion products in the shortest time frame at the best possible price. Contact us today for a complimentary marketing consultation.
“The Colour Tech group is very interested in making sure their clients are happy and satisfied. It has been great working with them.”
Cathy Lancia, Re/max North Country Realty Inc., Haliburton, ON