Category Archives: Printing Support

The Power of Direct Mail [INFOGRAPHIC]

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3 STEPS TO BUILD AN AWESOME BRAND

Multi-coloured letters. A white swoosh. An apple with a missing bite. If you live in the civilized world (and since you’re on a computer, I am guessing you do), you understand the three things I mentioned above. They’re the logos of … Continue reading

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6 Images That Evoke Emotional Responses

Did you know the human brain processes visual information 60,000 times faster than text? What we see has a profound effect on what we do, how we feel, and what we remember. Psychologist Albert Mehrabian demonstrated that 93% of communication … Continue reading

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3 WAYS TO USE DIRECT MAIL FOR ULTIMATE SUCCESS

It seems totally 20th Century. With text messages, emails, Facebook posts and Tweets, why would anyone use postal mail to reach out to their clients? Because research shows that people consider direct mail to be 3 times more trustworthy than … Continue reading

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FOUR WAYS TO GENERATE LEADS THROUGH DIRECT MAIL CAMPAIGNS

Direct mail is the most established form of marketing and has sustained and prospered regardless of the introduction of the internet and email. No other form of direct marketing makes the same impression on customers as a targeted, well-designed direct … Continue reading

Colour, Customize, Did You Know?, Door Hangers, Magnet Calendars, Magnets, Marketing, Personalized, Postcards, Printing Support, Real Estate, REM , ,

Happy 20th Anniversary Colour Tech!

It’s no small feat for a business to still be operating 20 years later.  In fact, in these days of harder economic downturns, it’s quite the accomplishment and certainly something worth acknowledging.  So, how did it all happen? Well, first … Continue reading

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The Technical Side Of Colour

What is your favourite colour? My favourite colour is Kelly Green. Can you picture in your mind what the exact shade is? Most people who have had printing done know that professional graphic designers design files in CMYK (Cyan, Yellow, … Continue reading

Colour, Green Printing, Marketing, Printing Support