1. Branding and Placement
Having consistent branding across all your marketing materials will allow you to constantly remind your networks about how you can help them. Most real estate agents do not do this, which is why when the time comes for your prospect to buy a home, no one is there. Having enough marketing materials will be their call to action to reach out to you.
2. Web & Online Presence
Your website and digital presence is a vehicle to capture leads. Over 90% of buyers begin their home search online, which is why it’s critical that your online presence preempts the competition. Many agents neglect this, and lose out on the potential sales they could have had. There are large communities on social media, and millions of conversations. There are people waiting to be served.
There’s plenty of opportunity to showcase your skills through seminars and open houses, and yet many agents fail to do so. Plan and prepare for upcoming events to further engage your prospects. When there are many people, you’ll build social proof. 70% of consumers buy from a trusted source, and having your prospects and past clients at events will give you more credibility. As a speaker you will also establish yourself as an expert in your field, which grows your buying audience.
4. Content and Blogging
Having precise content is the key to driving effective marketing campaigns. With the constant development of content, your leads will increase. As soon as you have 311 indexed pages on Google, your leads will increase by 286% on average. This is where most agents fall short, as they don’t take action with the necessary steps.
5. Referral System
Having a referral system in place will make it easier for clients and friends to refer you business. Most of the time, your networks want to support you, however they’re simply not trained to qualify your prospects. This is important so that no one’s time is wasted. This approach needs to be consistent across all marketing channels.
6. Collect Leads
Having an online process in place to collect leads is essential, and even more so your “opt-in system” needs to follow best practices. Having the right content and call to action will encourage prospects to take the first step.
We’re working with carefully selected and qualified individuals to take their marketing campaigns to the next level. To receive more information about our Higher Level Marketing program, give us a call at 905-820-6566 to receive an application form.