Who’s on First?

It is a wonderful time of the year for Canadians, with spring finally on the way.  This is the time when most of us begin to venture outdoors.

Outdoor activities are slowly beginning to buzz like our friends the bumblebees.  My favourite part of spring is sports.  Whether participating or watching, I enjoy the atmosphere of the season.

For businesses, sports are a great way to connect with the community.  Whether it is on a local amateur level, or with the bright lights of the pros, family oriented community events enable you to reach out to a large audience on a personal level.  Many companies utilize this opportunity to show a common interest their customers might not know they have – sports!

Sponsoring events or teams gives back to the community and this generous gesture is returned by a tremendous exposure opportunity.  For a small business or individual, this can create camaraderie with a customer that can be quite close.  You may end up going to a game together one day!  Why not send your customers a team schedule to connect with them this spring?  Colour Tech Marketing Inc. offers schedules for any team or sport (if we don’t have the schedule we can obtain it). Available in magnet or postcard format, many of our customers distribute them in a number of ways to reach sports fans everywhere.

So get out there and enjoy the spring with your favourite sport!  I plan on visiting Philadelphia (again) to watch the Phillies play – which spring sport are you looking forward to?

Radovan Marinkovic
Colour Tech
www.colourtech.com