As a graphic designer I often receive requests from clients that sometimes make me shake my head in disbelief. When it comes to business cards, what seems logical is not always practical, so what better way to share these pet peeves than a ‘top 5 do not list.’
#5 Do NOT… put every award, designation and affiliation you’ve ever had. Limit it to 2 or 3 at the most.
#4 Do NOT… use a profile photo that’s 5 years or older. Keep it current and use a professional photographer. If your photo requires extracting from the background, make sure there’s enough contrast in it so we can more accurately crop you out of there.
#3 Do NOT… force all your information to fit on one side of the card. List the most important information and remember there’s a blank canvas on the back you can take advantage of.
#2 Do NOT… use extremely thin or small fonts on dark backgrounds. It may appear fine on screen, when you’re zoomed in at 500%, but when it’s printed you may not be happy.
#1 Do NOT… forget to proof read your business card. If you read the information backwards, it will force you to pay attention to what you are looking at. But it’s not the end of the world if you missed something. Remember, they’re business cards and we can always print more.
Thanks to the graphics team at Colour Tech for helping me compile this list. As always, we’re here to help… so if you’re unsure about anything, just ask.
Over to you… Do you think this list is too harsh or would you add some more? Would love to hear your thoughts.
Brian Ramoutar, Graphic Designer