It’s no small feat for a business to still be operating 20 years later. In fact, in these days of harder economic downturns, it’s quite the accomplishment and certainly something worth acknowledging. So, how did it all happen?
Well, first off, the founders of Colour Tech were actually pioneers of full colour, photo marketing cards in Canada. At a time when most people in sales handed out flimsy cards with one or two colour logos and black text, Bob and Margaret Campbell saw an opportunity and seized it with both hands.
This one-man, one-woman show known as Colour Tech Business Cards took flight in October 1991 with Bob hunting down customers and Margaret working as a quick-change artist juggling production, billing and shipping (talk about multi-tasking!). I would imagine there were days of tugging at hair and, at some point, even wondering what on earth they had got themselves into but there’s something to be said for tenacity and the Campbell’s have it in spades.
Early on, Bob and Margaret made their mark in the real estate industry by becoming regulars at trade shows and events held nationwide. Showing up each time gave customers the opportunity to meet the faces behind the names and it also showed them that the company was in it for the long haul. Margaret soon became the face of Colour Tech Marketing.
In today’s world, change isn’t something new that crops up now and again. It’s a constant by which we all live, and the print industry is no different. The company’s major changes have been in the form of relocation to a larger building and the upgrade and addition of new presses, bindery equipment and systems. Each new challenge was, and still is, confronted with a certain determination and verve as we branched out to a variety of other industries and individual clients.
Something which hasn’t changed, though, is the company’s core values and commitment to its customers. From a live receptionist, to face-to-face conversations with a dedicated Account Representative, right through to our follow-up survey, it’s important that the customer is our number one priority… and that’s why we look forward to serving you for at least another 20 years.
So, tell us, how long have YOU been a Colour Tech client?
Written by: Jaclyn Kader